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Audience Profiling and Mapping Year 3

These Audience Agency reports analyse the audiences we reached in year 3 of the programme (January to December 2016).

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2016:

  • 49% of participants belonged to one of the lower engaged Audience Spectrum segments
  • 37% one of the medium engaged segments
  • 13% one of the higher engaged segment

This compares to 36% lower, 41% medium and 23% higher in the England population. Amongst CPP participants, 10% more are from lower and medium engaged segments than are present in the English population as a whole.

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