Our learning

Transported Phase 2: The Long Haul

Transported in South Lincolnshire is part of the Creative People and Places programme. It is based in South Lincolnshire and this summary evaluation report by MB Associates covers the second of three phases of activity.

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Our learning

Audience Profiling and Mapping Year 5

This Audience Agency report analyses the audiences we reached in year 5 of the programme (January to December 2018). It was commissioned by Arts Council England as part of the national evaluation of Creative People and Places.

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2018:

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Our learning

Audience Profiling and Mapping Year 4

This Audience Agency report analyses the audiences we reached in year 4 of the programme (January to December 2017).

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

 

Across all CPP projects in 2017:

  • 52% of participants belonged to one of the lower engaged Audience Spectrum segments
  • 34% one of the medium engaged segments
  • 14% one of the higher engaged segment

 

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Our learning

Audience Profiling and Mapping 2014-2016

This report describes who the Creative People and Places programme reached in its first three years – 2014, 2015 and 2016.   Across the CPP programme, 91% of participants belonged to one of the medium or lower engaged Audience Spectrum segments, compared with 77% of the English population. This over-representation was largely down to strong over-representation of the lower engaged segments, which accounted for 48% of participants and 36% of the population.

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Our learning

Evaluation in Participatory Arts Programmes

This document brings together 18 examples of evaluation tools, methods and approaches, including creative evaluation, from across the Creative People and Places programme. 

 

It will be of interest to artists and arts organisations planning evaluations, particularly participatory projects in community contexts.

 

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Our learning

Audience Profiling and Mapping Year 3

These Audience Agency reports analyse the audiences we reached in year 3 of the programme (January to December 2016).

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade.

Across all CPP projects in 2016:

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Our learning

Audience Profiling and Mapping Year 2

These Audience Agency reports analyse the audiences we reached in year 2 of the programme (January to December 2015).

 

Audience postcode data is analysed using Mosaic profiling, Audience Spectrum profiling and profiling by social grade. The event type report explores the audience profile by event type, including location, cost, artform, participation, type of venue and time of day.

 

Headline findings

  • In year 2 Creative People and Places (CPP) reached 456,138 participants.

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Our learning

Audience Profiling and Mapping Year 1

We have commissioned annual audience profiling and mapping for Creative People and Places from The Audience Agency. This is its report from the first year of the programme including attendances up until December 2014. It includes data from 15 of the 21 places as not all projects were at a delivery stage when the research took place. The combined participant profile shows that 95% of our audience and participants for Year 1 come from audience segments with low or medium engagement in the arts, with 50% from segments with low engagement in the arts.

 

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