Our learning

Audience Profiling and Mapping 2014-2016

This report describes who the Creative People and Places programme reached in its first three years – 2014, 2015 and 2016.

 

Across the CPP programme, 91% of participants belonged to one of the medium or lower engaged Audience Spectrum segments, compared with 77% of the English population. This over-representation was largely down to strong over-representation of the lower engaged segments, which accounted for 48% of participants and 36% of the population.