Roots and Wings have partnered with local Hull band Bud Sugar and Stagecoach buses to bring art directly to the people of Hull through a flash mob on a bus.
This project is just one of a strand of art provocations that Roots and Wings are rolling out to reach the Bransholme area of Hull, an area with particularly low engagement in the traditional arts offer of Hull.
Other initiatives include immersive theatre on buses and at the local shopping centre, art consultations at school sports days, a pop up living room and cinema at the shopping centre and a mobile gallery, with artwork selected by local groups touring the area on buses.
Roots and Wings are offering these experiences to encourage dialogue and to give people who don’t naturally seek out the arts taster experiences. It's informing their consultation work with residents, with the overall aim of creating an artist brief to bring art that really interests and excites a very specific demographic.